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3 Ways to Win Talent in 2020

December 30, 2019

While hiring and recruiting tactics are always evolving, the new decade is sure to super-charge change in the industry we think we know so well. Today’s most progressive organizations are prepping for these shifts by reading up on trends and planning accordingly. While no one can be certain about the next big thing in talent acquisition, we certainly have our predictions at IQTalent Partners. These are our top 3 predictions for the state of hiring and recruiting in 2020 and beyond.

Prediction: Going to where the candidates are looking

And where are candidates looking? Likely, their smartphones. In 2020, hiring managers will finally embrace mobile. An estimated 81% of Americans own a smartphone. What’s more, an estimated 72.6% of internet users will exclusively access the internet through a smartphone in just 5 years. These tools are embedded in our lives, so it makes sense that the hunt for jobs and great candidates would gravitate toward our most-used tech. We saw a shift with where we look to date, bank, and get from point A to point B. The job hunt was sure to be next!

#Recruiting will always have the same foundation. It’s all about making meaningful human connections with people that will have a positive effect on your organization. @IQTalent breaks down what that looks like in 2020:Click to Tweet


But, this shift hasn’t been easy, and it seems there’s confusion about what mobile job search should look like. Despite more mobile job seekers, the application process has become significantly more difficult for applicants. On average, mobile job seekers successfully complete 53% fewer applications and take 80% longer to complete each application, hindering those who rely on their smartphone for job hunting.


Tip: Offer a truly mobile experience on your job site to keep high-quality candidates’ interest and remove application frustration. Deploying a chatbot is a great start.


Prediction: Culture Rules All

“Good culture” is no longer a nice-to-have. Candidates are no longer willing to settle for the toxic culture so many employers are ignoring. We know that company culture impacts your ability to recruit and retain top talent. But did you know companies with strong employer brands cut their cost per hire by as much as half? Overall, companies with more healthy cultures tend to perform better financially, attract talent more easily, and have more satisfied customers.


Tip: If you’re not sure about the state of your culture, create anonymous surveys to get a grasp. No one knows your culture more than the employees! Companies like Culture Amp and Quantum Workplace offer surveys that ask the right questions.


After you get a pulse of your company culture at the start of 2020, it’s time to pinpoint where your organizational culture is lacking and what you can actually do about it. Forget about the flashy perks like ping pong tables and happy hours (although these don’t hurt!), and focus on the bread and butter of your culture. The biggest drivers of employee satisfaction are high-quality leadership, a clear mission, and growth opportunities.

Prediction: Augmenting & Outsourcing

Tech is more ingrained in our day to day than ever — resulting in the craving of meaningful human interactions. And with the growing gig economy, outsourcing the less-exciting business operations is easier than ever. We predict a growing trend of hiring managers and recruiters, adjusting their industry to focus on creating meaningful connections with candidates and employees. This means augmenting and outsourcing so you can focus on finding and retaining talent.

Check out @IQTalent’s top 3 predictions for #hiring & #recruiting in 2020:Click to Tweet

In 2020, prepare for the outsourcing of more HR functions to experts you can trust. These are the HR functions you should consider outsourcing:


Sourcing & Recruitment

With the rise of mobile recruiting and application submission, many recruiters are left with a stack of hundreds of applications for any given position. Scanning for keywords and checking off boxes to verify if the candidate is qualified is simply a poor use of time when you can utilize professional firms and tech.


Limit access to confidential information and give your employees user-friendly platforms. Payroll services often manage tax filings, direct deposit, 401k plans, and more.


Compliance laws change often, and meeting the diverse needs of all staff can be tricky. Find a service you can work closely with to ensure you’re getting what you expect, but allow someone else to do the heavy lifting.


At the top of a new decade, changes are expected. But if you join the progressive organizations that are keeping up with trends and predictions, you have a surefire way of staying ahead of the competition.


All in all, recruiting in 2020 will have the same foundation it’s always had. It is still all about making meaningful human connections with people that will have a positive effect on your organization. With a little foresight, you can make that happen in the context of any year with the right priorities, tech, and help from experts to leverage when you need it.


Need a competitive edge for 2020? IQTalent Partners uses the newest AI and automation innovations to find, scout, and source interested, qualified candidates. Reach out and let the experts at IQTalent take this off your hands.

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