AI recruiting

Enhancing Recruiting Effectiveness through AI

June 24, 2021

The following article was written by David Windley, President of IQTP. As a veteran leader in the Human Resources Space, David brings expert knowledge and a history of personal experience to the table. Focusing on creating a more efficient and effective recruitment process, David touches on the usefulness of artificial intelligence when sourcing a team of qualified employees. Read on for his take on the future of recruiting when it comes to utilizing AI.

President of @IQTalent, David Windley, discusses the usefulness of #AI in the #recruiting space when it comes to sourcing passive candidates. Read more on IQTalent Partner’s latest blog:Click to Tweet

How Can AI Help To Create A More Efficient Recruiting Process?

 

When it comes to KPIs, a recruiter is judged on two common metrics: time to hire and quality of hire. The recruiting function is continuously asked to reduce costs while delivering better results, even though finding quality talent to fill important roles is almost always named one of the top challenges faced by CEOs. Heads of Talent must constantly ask themselves, “How do we make recruiting more effective?” 

 

Recruiters and HR professionals have long considered the effects of artificial intelligence and how it can create a more efficient talent acquisition process. Over the last few years, I have hosted numerous panels and forums discussing AI in recruiting and answered the same interview question across multiple platforms:

 

How will Artificial Intelligence affect recruiting and hiring?

 

It Saves You Time

 

People (and the talents they bring to an organization) are the most important ingredients to a company’s success. Finding the right person to join your particular organization and its specific situation takes nuance and human experience.  While AI is not yet ready to replace humans in this important process, it can be a valuable tool in reducing the time spent on repetitive and mundane tasks that take much of a recruiter’s time. Recruiters spend up to 40% of their time entering data into an ATS or sorting through resumes. Instead, this time should be spent engaging with candidates, building relationships, and improving the candidate experience.

 

Advanced artificial intelligence uses machine learning to mimic human behavior. It takes volumes of data to achieve this effectively, and the risk remains that AI will learn a human’s unconscious bias as well. The most public instance of AI bias was the 2018 story that uncovered Amazon’s recruiting AI bias against female applicants in its hiring algorithm. But this example is not an outlier; machine learning must have human oversight to have the most optimized results.

David Windley, President of @IQTalent, breaks down how recruiters can use #AI to supplement their #recruiting efforts. Check out his advice for attracting passive candidates:Click to Tweet

It Helps You Find Better Candidates

 

According to industry research, 52% of recruiting professionals claim that finding the right candidate within a large talent pool is the most challenging part of the hiring process. Artificial Intelligence and machine learning can be leveraged to assist in this process. AI can help to instantly search through a substantial data pool to find candidates who meet the search criteria. The more the recruiter uses the AI, the more it will “learn” what outcomes the user is seeking. This technology is especially helpful in the recruitment of passive candidates.

 

The pool of qualified passive candidates is exponentially larger than the number of applicants actively seeking an open role. Having the ability to efficiently search through all possible candidates allows for a more inclusive and effective search. Using AI to narrow a candidate pool or provide valuable data about a certain candidate group can add significant value and efficiency to recruiting, expanding the quantity and quality of candidates you source. As talent acquisition strategies expand, one thing remains the same — having access to information is only as valuable as knowing how to apply it. Utilizing a talent platform that aggregates and ranks the data for you is an option for many recruiting teams who want the efficiency of AI but lack the bandwidth to manage its full potential.

 

And The Winner Is: Using Both AI And Skilled Recruiters

 

Clearly, artificial intelligence improves recruiting efficiency and effectiveness. Recruiting and talent acquisition functions have evolved beyond personal networks and job boards, but AI is not the sole solution to increased proficiency. Used alone, it may provide data that is not useful, it will ignore the human idiosyncrasies of culture fit, and it may overlook qualified candidates with underachieving resumes. Engaging a talent acquisition strategy that leverages today’s powerful technology with experienced human talent acquisition professionals will prove to be the most successful way to win the battle for top talent in the future.

 

The key to strong applicants and a quality hire is to recruit passive candidates. A qualified talent platform like IQTalent Xchange can help you to reach these groups of passive candidates more easily than ever before. With a network of over 300 million working professionals and a team of talent experts, IQTX helps to do the brunt work of researching and sourcing talent so you can spend your energy and time building relationships and interviewing talent. Get started transforming your talent acquisition strategies today when you join our talent platform.

 

To see David’s original article on Forbes.com, click here.

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